Ben & Jerry’s, the famous ice cream brand founded in Vermont, United States, is known for much more than its delicious flavors and creative names. The company has demonstrated a steadfast commitment to fair trade over the years, setting an exemplary standard in the food industry and standing out as a socially responsible enterprise.
One cornerstone of Ben & Jerry’s philosophy is its commitment to equity in the supply chain. The company prides itself on using high-quality ingredients, many of which are sourced fairly. This means they work with farmers and suppliers who receive a fair price for their product and operate under safe and fair working conditions. For example, Ben & Jerry’s uses certified cocoa as part of its commitment to fair trade.
Furthermore, the company has established long-term relationships with its suppliers, contributing to the stability of agricultural communities and encouraging sustainable farming practices.
Ben & Jerry’s is also committed to transparency in its business practices. They publish annual social responsibility reports detailing their impact on the community and their commitment to fair trade.
The brand is not only focused on equity in the supply chain but also advocates for social causes such as climate change and racial justice. Through their activism and support for charitable organizations, Ben & Jerry’s demonstrates that being a socially responsible company goes beyond business; it is a deep commitment to a better world.
